Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Live Review (LMS demos).

Revenue 300

Revenue Review Content Strategy 300

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. That’s great! Environmental Scan.

LMS 172

LMS Course Price Team 172

SBI

JULY 30, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 52

Case Study LMS Course Revenue 52

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. 1 CAE credit.

Utah 370

Utah LMS Conference Technology 370

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Administrative Costs: How much does an LMS cost? Who will be responsible for interacting with your LMS?

Price 172

Price Course LMS Discount 172

Fonteva

MARCH 16, 2020

An association LMS or learning management system is an example of a tool that can be leveraged by your association to collect and analyze data. Amber Winter is the Director of Sales & Marketing at Web Courseworks. Amber was named one of Madison, Wisconsin’s 40 under 40 and the number 1 LMS salesperson by Talented Learning.

Technology 52

Technology LMS Learning Management System Tools 52

Higher Logic

MAY 9, 2017

By 2020, 65% of all jobs in the U.S. And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. Choosing the Best LMS Software. Like traditional education, some LMS software hasn’t kept up with the times. Diverse Content Options.

Learning Management System 220

Learning Management System System LMS Software 220

SBI

JULY 29, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 40

Case Study LMS Course Revenue 40

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Take a closer look at some of the community trends identified for 2020. More info/register.

Arlington 243

Arlington San Diego San Francisco DC 243

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). RE:VISION 2020. Innovation and membership growth. Host: Results Direct. Tue 11/10 at 11 a.m. –

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

MARCH 19, 2021

Leaders should discuss these questions to avoid returning to “the emerging temptation of a false normalcy and [making] a hard turn back toward the pre-2020 complacency that exacerbated the pandemic’s detrimental impact.”. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Mindfulness. Wed 3/24 at 1:30 p.m.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

DECEMBER 18, 2020

Welcome to the last Association Brain Food of 2020. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. We’ll swap ideas we’re percolating for 2021 and share wins from 2020. Go explore!

Video 221

Video Certificate Review LMS 221

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). 20 striking findings from 2020. See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement. Ann Handley ). Terence Eden ). 1 CAE credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

MARCH 26, 2021

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. LMS Demo Day. 1 CAE credit. More info/register. Host: Blue Sky eLearn. to 4 p.m. –

Innovation 259

Innovation San Diego LMS Strategy 259

Protech

MARCH 1, 2021

For most associations, it’s like 2020—the extended version. Now is the time use what 2020 taught you and add to your playbook. Offer fresh opportunities for partners and exhibitors to connect with your members—and boost your non-dues revenue through their sponsorships. Marketing automation. How’s 2021 going so far?

LMS 96

LMS Tools Revenue Learning Management System 96

Leading Learning

JUNE 3, 2021

It’s easy to see why trade associations face challenges such as high administrative cost, struggles to increase membership, and low non-dues revenue. Invest in an intuitive LMS made for extended enterprises. But how can you use your e-learning programming to truly set member organizations up for success?

Organization 52

Organization LMS Tips Course 52

Forj

JUNE 7, 2021

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). But, what really is an LXP and how is it different from your typical LMS?

LMS 91

LMS Course Library Learning Management System 91

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Host: Marketing General Inc. Tue 10/20 at 12 p.m.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

GrowthZone

JUNE 21, 2021

Generate revenue. Third-party integration partners include Zoom, Mailchimp, Constant Contact, Elevate LMS, Stripe, and many more. Marketing automation. Personify subsequently acquired MemberClicks in December 2020. Email marketing. It was designed to generate non-dues revenue and streamline work processes.

System 148

System Software Directory Membership Management 148

Forj

JUNE 3, 2021

Without an advanced enterprise LMS, it’s significantly more challenging to do so, let alone save time, increase membership, collect non-dues revenue, and more. If you’re reading this guide, it’s a good guess that you’re on the market for a new enterprise LMS solution. 5 Tips to Choose the Right Enterprise LMS.

LMS 172

LMS Learning Management System Course Revenue 172

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

JUNE 26, 2020

Learn best practices and expert advice on virtual events, non-dues revenue, and associations; how to drive engagement and attendance to your digital event; the importance of building a virtual community; and increasing digital turn out and participation while gaining more sponsors. More info/register. Host: ASAE. Tue 6/30 at 12 p.m.

Montana 370

Montana Conference Content Education 370

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Reid All About it

MAY 1, 2020

WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts.

North Carolina 273

North Carolina Revenue Strategy Education 273

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. An AMS might include the following. Some of these systems don’t fit seamlessly together.

Tools 140

Tools Software System Library 140

Leading Learning

MAY 24, 2022

As a result, roughly 500 hours of video were uploaded to YouTube alone every minute in 2020. In our earliest learning management system selection projects, whether to host an LMS yourself or have the vendor host it was still a legitimate question, and more than a few of our clients did choose to host the LMS software on their own servers.

Course 101

Course Video Cost Certificate 101

Reid All About it

NOVEMBER 15, 2019

The weekly list of free educational events and resources for the association community… WBT Systems lists the integration issues you should consider before selecting a new LMS. Learn how to best capture content that will not only increase your revenue, but increase the value for your participants. Sounds geeky but it’s not.

Washington 34

Washington DC Revenue Content 34

.orgCommunity

FEBRUARY 6, 2019

One in three Millennials has a side gig, and by 2020, 50 percent of employees will be participating in the freelance economy. Grow Market Share. Universities have the resources to design courses and certification and the desire to generate additional revenue. LMS systems are even being bundled with licensed content.

Certificate 60

Certificate Illinois millennials Education 60

Reid All About it

JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

Arlington 34

Arlington LMS Social Media Chicago 34

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( Sip and Share: Fears & Forecasts for Content Marketing. New York Times ). David Schneider ). Bake until done, sooo good—and easy.

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. 5 Trends Shaping the Future of Fundraising in 2020. You might get some ideas for your association.

DC 34

DC Washington Revenue Review 34

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register. Host: PCMA.

DC 44

DC Washington Revenue Communications 44