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Association Brain Food Weekly: 1.22.21

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WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Associations in 2021. Host: New York Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Virtual volunteer fatigue.

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Association Brain Food Weekly: 2.26.21

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Good enough” technology. MemberSuite says member expectations are different now in 2021, the bar is set higher. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Quick hits. 1 CAE credit.

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Association Brain Food Weekly: 11.13.20

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The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. More info/register. Mon 11/16 at 11 a.m. – 1 CAE credit. Host: ASAE.

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Association Brain Food Weekly: 1.15.21

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The deadline for ASAE members to apply for a judge spot is February 9, 2021. They share how the pandemic shaped learning businesses in 2020 and what kind of learning programs these organizations plan to offer in 2021. Peggy Hoffman of Mariner Management asks, “ Will chapters be relevant in 2021? ” Forget “normal.”

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Association Brain Food Weekly: 2.12.21

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They urge associations to stop living in limbo and start planning virtual events for 2021. In uncertain times, stay focused on your mission and explore new ways to deliver on that mission.”. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Fridays@4.

Revenue 370
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Association Brain Food Weekly: 2.19.21

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Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. NYSAE’s Third Technology Showcase: Virtual Event Platforms.

Revenue 322
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Student-Led Podcast Strategies Build Member Participation

Associations Now

During the pandemic, the New York Chapter of the American College of Physicians’ medical student committee approached staff with a podcast idea. This was a different way to utilize the technology and hear important stories.” One group found that focusing on storytelling and staying flexible can help.