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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions.

Revenue 256

Revenue Strategy Price Newsletter 256

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. More info/register (ASAE Marketing Professionals Community). Wait, there’s more WTF is the fediverse?

LMS 266

LMS Member Engagement Education Revenue 266

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

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OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 256

Revenue Certificate Tools Innovation 256

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

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FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. DEI & education. Host: Fridays@4 Speaker: Timothy E.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. Gen Z education. More info/register. to 3:30 p.m. – More info/register. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Today, It’s not just your industry-leading info, your subject matter experts and your networking opportunities. More info/register. Why Do Your Members Need Your Association? More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Freestone

NOVEMBER 22, 2023

2024 is just around the corner! Read our blog for helpful tips to boost end-of-year revenue and ring in 2024 by hitting your organization’s goals. 6 s teps to leverage your LMS to drive end-of-year revenue Did you know that professional development courses make up just 7% of most organizations’ revenue?

Revenue 52

Revenue Education LMS Price 52

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – Intentional learning. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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SEPTEMBER 29, 2023

Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum.

Revenue 272

Revenue Innovation Education Tools 272

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. MC Professional MC Professional is the perfect membership platform option for professional associations and industry organizations, with over 3,000 current users.

Membership Management 52

Membership Management Software Directory Revenue 52

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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FEBRUARY 3, 2023

WBT Systems explains why and how to help industry partners get the most value out of their membership. Here’s another NIGP idea to steal: thought leader positions on the board held by people outside the industry who bring needed expertise to the association—you may recognize a few of their names. Marketing plan. Hero worship.

LMS 40

LMS Video Technology Revenue 40

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. AMS + LMS + CMS = True Love Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities. .

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 Get in-depth presentations from a select group of industry partners who will answer your questions and help you discover how to create unique and seamless virtual events for your members.

Learning Management System 41

Learning Management System Education Committee System 41