Nimble AMS

DECEMBER 10, 2023

Y ou made 2023 a great year. T he Nimble AMS team is busy planning for the New Year and considering how we can continue to empower association professionals. Member experience Is your association reaching its members? Read our free whitepaper: The 15 biggest membership trends of 2024. Subscribe now. Download now

Software 150

Software Member Experience Tips Innovation 150

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FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Consultant/founder wisdom. Co-mentors.

Newsletter 250

Newsletter Content Social Media Education 250

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

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JANUARY 12, 2024

Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. Young member engagement. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members.

LMS 266

LMS Member Engagement Education Revenue 266

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NOVEMBER 24, 2023

Next gen marketing. PAR Member Meet-Up: Help Me Solve PAR members share the most challenging situation they are managing at the moment. Need help with your 2024 plans? Solve together with other association teams. He says you can’t hope your way out of “these perilous and unforgiving situations.” More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

Education New Hampshire Tips Technology 256

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Member app. Member Engagement is an Art and a Science.

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? The Future of Events: 2024 Trends and Insights As we approach 2024, the events industry is changing more rapidly than ever. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 256

Revenue Certificate Tools Innovation 256

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FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Accella encourages you to talk to Gen Z members and non-members so you can better understand what they need from an association and what they can afford. Generation Z. More info/register. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

MemberClicks

FEBRUARY 2, 2024

Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement. Membership management software facilitates communication with members. Event marketing. Email marketing. 5 Creative Ways to Use Your Learning Management System.

Membership Management 52

Membership Management Software Directory Revenue 52

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SEPTEMBER 29, 2023

The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members.

Revenue 272

Revenue Innovation Education Tools 272

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

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SEPTEMBER 22, 2023

Behind the Scenes: How We Built a Webinar Using ChatGPT Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course). Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience.

LMS 266

LMS Revenue Education Strategy 266

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

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FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Guest: Amanda Kaiser, Member Engagement Strategist, Kaiser Insights Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 2/6 at 1 p.m. Hero worship.

LMS 40

LMS Video Technology Revenue 40

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FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. More info/register.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JANUARY 27, 2023

I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 Gen Z values. Instructional design. Classism bias.

Learning Management System 41

Learning Management System Education Committee System 41