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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

That’s just what Kevin Holland at Air Conditioning Contractors of America did when he shifted a webinar series from individual registration events to a monthly subscription. A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization.

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Association Brain Food Weekly: 4.3.20

Reid All About it

The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. Find yours on the Feeding America website. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Presenter: Antoine Dupont, CEO, Katapult Marketing. Experiment.

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Monthly Membership Makes Joining “As Easy As Possible”

Associations Now

In July, the Air Conditioning Contractors of America launched a monthly, “join now” dues rate of $39. Take a moment to visit the homepage of the Air Conditioning Contractors of America and find the cost to join. Since then, about 40 percent of new members have chosen the monthly auto-renewal plan. … OK, did you do it?

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Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. Marketers that send one newsletter have an average open rate of 33.4 In North America, the average email is opened by 19 percent of recipients, compared with 26.9 percent in South America.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

This report contains data primarily from North America, India, the Middle East and Southeast Asia. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.