Potomac Core
MARCH 22, 2016
For Jeff Morgan, Chief Executive Officer at the Club Managers Association of America, CMAA , it was all about understanding what challenges the members were facing and how the association could play a role in creating positive association disruption. What Keeps Members Up At Night?
Reid All About it
MARCH 17, 2017
Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Have no fear. When the U.N.
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WBT Systems
JULY 31, 2018
According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.
Potomac Core
OCTOBER 29, 2017
If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. Jewelers of America – Working through the Industry Supply Chain, JA positions its advocacy to work to continually assess risk and maintain consumer confidence.
Potomac Core
JANUARY 6, 2016
These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Former, National Investor Relations Institute, NIRI , CEO Jeff Morgan, FASAE, CAE, now CEO of the Club Managers Association of America, CMAA , established an “incubator, venture capital type fund.”
Potomac Core
APRIL 26, 2017
The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at Potomac Core – Association Consulting.
Reid All About it
JANUARY 26, 2018
Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon.
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