Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Member recruitment. To attract young members , you must recruit in ways that make sense to them. The weekly list of free educational events and resources for the association community… Grassroots advocacy. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Katherine Matthews, database manager, Entomological Society of America.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

MAY 12, 2017

– Buying an LMS Today to Meet the Learning Needs of Tomorrow. Find out how the Handbell Missions of America changed their programs and benefits to meet the needs of their members, how they use communication and membership tools to encourage renewals, and what membership trends are on our minds. Typography in Marketing.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

.orgCommunity

JULY 18, 2019

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Marketing education to non-members.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

Revenue Technology Video LMS 39

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. – Marketing Automation Demo Day Tasked with finding the right marketing technology systems for your organization?

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

MAY 1, 2020

WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Find yours on the Feeding America website. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Virtual presenters. Chapter virtual education.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Tue 11/6 at 12 p.m. 1 CAE credit.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Rory Archibald, Associations, Sectors & Marketing, VisitScotland. Presenters: Matt Snodgrass, Marketing Lead, Swapcard.

Video 39

Video Revenue Strategy Technology 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

OCTOBER 26, 2018

You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent. But most will agree that recruitment and retention feels tougher now than ever before. Am I massively understaffed? 1 CAE credit.

DC 34

DC Washington Chicago LMS 34