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How to Boost Trade Association Membership: A Complete Guide 

MemberClicks

If you’re using trade association membership software, for instance, factor in those costs as they directly contribute to the member experience. Consider all the exclusive resources, networking opportunities, training sessions, and other benefits that members gain access to.

How To 52
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We Should Value Members Who Value the Association the Most

Smooth The Path

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

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Association Brain Food Weekly: 10.13.17

Reid All About it

The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. Exciting times! More info/register.

DC 150
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Our Members Are Not Crazy

Smooth The Path

If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. The idea of the article is to openly, objectively seek out the other side’s argument. Dive into your member’s stories and find out how close you are.

Survey 60
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Association Volunteers Do Not Engage Because of Time and Timing

Smooth The Path

They asked to be on the board or to lead a committee, or they signed up to speak or write an article, or they said they would work registration or be a greeter. Have you ever had someone raise their hand to volunteer, and they ended up being a dud? You thought they would be great.

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How New Members are Prompted to Engage

Smooth The Path

They have a problem, and an article provided the solution. They had a problem they didn’t know they had but read about it in one of the emails from the new member email series. They start to feel feelings of belonging, and so they approach interactions with the association with eagerness and an open mind.

Sample 68
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There are Important Things We May Not Know About the Association

Smooth The Path

When you are ready to ask members all of the questions you are so curious about, let’s talk. Related articles: Slow data vs. fast data. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior.

Survey 60