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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 256
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Association Brain Food: 10.6.23

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Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food: 10.13.23

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The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Come ready to learn, share, and discuss strategy, resources, and challenges. More info/register. Host: WorkerBee.TV 1 CAE credit.

Revenue 272
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Association Brain Food Weekly: 11.27.20

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If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Host: Virginia Society of Association Executives.

Las Vegas 369
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Association Brain Food Weekly: 3.25.22

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Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195
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Association Brain Food: 4.14.23

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Host: Association Women Technology Champions Guest: Rachel Mace, CAE, Senior Product Developer – Data Visualizations, Association Analytics Fri 4/14 at 4 p.m. Learn what associations are doing to generate revenue, measure it and improve workforce output. More info/register. 1 CAE credit. More info/register.

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Association Brain Food Weekly: 2.19.21

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The weekly list of free educational events and resources for the association community…. Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. How Associations Implement AI-Based Personalization to Drive Revenue and Growth.

Revenue 322