article thumbnail

Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Hear stories from associations breaking through the barriers of change.

Revenue 256
article thumbnail

Why Association Boards Must Step Back from Strategy: Part I

Association Adviser

In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. Six years after I wrote the words above, strategic plans endure as staple items in the world of association management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Host: Virginia Society of Association Executives.

Las Vegas 369
article thumbnail

Association Brain Food: 10.6.23

Reid All About it

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. 1 CAE credit.

Revenue 256
article thumbnail

Association Brain Food: 4.14.23

Reid All About it

Host: Association Women Technology Champions Guest: Rachel Mace, CAE, Senior Product Developer – Data Visualizations, Association Analytics Fri 4/14 at 4 p.m. Discover how AI can accelerate your event promotion strategy by turning briefs into comprehensive campaigns and repurposing talks into new content. CME Can Do It!

article thumbnail

Association Brain Food: 10.13.23

Reid All About it

Come ready to learn, share, and discuss strategy, resources, and challenges. Host: Fridays@4 Speakers: Shan Haugabrook, Director of Membership, Atlanta Apartment Association Rob Henry, Vice President of Development, Culture and Talent, Council of Advancement and Support of Education Donté P. . More info/register. Host: WorkerBee.TV

Revenue 272
article thumbnail

Association Brain Food Weekly: 3.25.22

Reid All About it

MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA). Tim Prestianni, senior digital marketing manager, Unleashed Technologies. Location: Virginia.

Revenue 195