Association Navigator
SEPTEMBER 4, 2012
Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.
Reid All About it
FEBRUARY 7, 2020
A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Mac Campbell, CVP, Baltimore Convention Center. JR Raphael, Fast Company ).
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Associations Now
FEBRUARY 11, 2019
With grocery store chains leaving markets behind without any alternatives, nonprofits are increasingly filling in the gaps. Last year, a local Salvation Army chapter launched a grocery store in an area of Baltimore that had been poorly served by grocery chains. And other nonprofits big and small have jumped on the trend.
Associations Now
NOVEMBER 16, 2018
With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years. The DC region was already known to be tech-forward (see a recent CompTIA study , for example). Here are three possible ripple effects.
Achieve
JUNE 7, 2015
With organizations like Knight Foundation, Upworthy, Baltimore Corps, Levi Strauss Foundation, KIND Snacks, National Geographic and more, we had the privilege of hearing from the best and the brightest on how to activate people for good. Baltimore Corps. , Below are a few examples of ways they have been effective in this approach.
Association Success
OCTOBER 1, 2018
I felt that marketing was a natural progression with a linguistic anthropology degree and accepted a position in the marketing department of a billion dollar law firm. The workload was intense, even for a low-level marketing person like me at the time. Solving a challenge of this scope provokes innovation.
Reid All About it
JUNE 26, 2020
When I lived in the DC area, my brother and I used to go to the Baltimore Lithuanian Festival every year for our fix of people who looked like our relatives (we’re a strong quarter Lithuanian), sausages, dumplings, potato pancakes, Lithuanian beer, viryta (spiced honey kick-ass liqueur), and šaltibarš? More info/register. Host: Hubb.
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