Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Telling Your Story Through Blogs, Photos and Videos.
Optimist Consulting
MAY 22, 2014
I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members. Their CEO blogged and Tweeted about it a lot too.
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Eric Lanke
AUGUST 27, 2018
Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Image Source [link].
Associations Now
AUGUST 9, 2019
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.
GrowthZone
JUNE 6, 2017
A Guest Blog by Amanda Kaiser. There is a short window of opportunity to engage new members. Most new members join with high hopes. Engage your new members early and engage them for life! Amanda Kaiser, MBA, is a qualitative member researcher.
Reid All About it
JULY 9, 2021
At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.
Smooth The Path
FEBRUARY 13, 2018
Understanding our youngest members, in the same way, we know our Boomer and Gen X members, is critical to forming great organizational growth strategies, solving many marketing woes, and getting our innovation engine started. Consider a young professionals page on your website.
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