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Association Brain Food: 9.22.23

Reid All About it

Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more.

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Association Brain Food Weekly: 5.21.21

Reid All About it

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. They make an argument for adding smaller, niche virtual conferences to your event lineup. Makes sense: hyper-relevant programming and more opportunities for attendees to spend quality time with peers. Conference design.

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5 Gen Z Values Associations Need to Know

Membersuite

When you show Gen Z how your association can help them live these values, you have a better chance of drawing them closer as attendees, customers, and even as members. 5 More Gen Z Values—and How To Appeal To Them Generation Z was born between 1997 and 2012, making them about 10 to 25 years old. Friends and acquaintances come and go.

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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

Jackie Huba wrote the book, Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics , about the application of Lady Gaga’s approach to creating loyal fans and how we can create customer loyalty via these lessons. She created a dedicated, online community before it was common for celebrities to create these spaces.

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Association Brain Food Weekly: 5.14.21

Reid All About it

This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Achurch Consulting are the go-to consultants in the association space for remote work so they have opinions, naturally. Marketing copy. Event safety. API basics. If you’re a regular person (i.e.,

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Association Brain Food Weekly: 5.15.20

Reid All About it

Your participation will help associations understand how others in the community are navigating communications in the current climate. Marketing virtual/online education. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors.

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Association Brain Food Weekly: 9.30.16

Reid All About it

The future of learning has been on my mind lately. After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future.

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