How the Customer Support Funnel Works for an Online Community
Higher Logic
NOVEMBER 17, 2016
This particular acquisition model is also having a moment , with thought leaders like Robbie Kellman Baxter touting it in her book, The Membership Economy. Many companies are content with a wide top and a narrow bottom,” Robbie explains in the book, “the idea being that it’s always good for more people to engage with you and try your product.
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