Reid All About it
DECEMBER 6, 2019
WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. The Invisible Workload of Event Planning.
GrowthZone
JULY 24, 2018
Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Integrated business modules include management of: customers, financial, orders and invoices, marketing, meetings and exhibitions, subscriptions, fund-raising, and system management.
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Association Adviser
MAY 8, 2017
In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.
Associations Now
MAY 16, 2014
No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. That inventiveness extends to its event planning. Here’s a pretty genius idea that marketers could totally steal: Cover your packaging with smart writing.
Disciple Media
MAY 24, 2023
Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?
Association Adviser
JULY 28, 2016
Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In A California Nurse Mentor Project study found that mentoring reduced RN attrition, saving hospitals between $1.4
Reid All About it
APRIL 10, 2020
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.
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