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Association Brain Food: 7.21.23

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Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195
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Coming Soon from Spark

Spark Consulting

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. California Society of Association Executives ELEVATE, April 2015. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Presentations.

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Association Brain Food Weekly: 7.10.20

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They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Hear about some major considerations for online engagement. Revenue and Pricing Strategies for Virtual Events.

Montana 365
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Association Brain Food Weekly: 12.6.19

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WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221
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Association Brain Food Weekly: 10.16.20

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Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. 1 CMP credit. Host: PCMA.

Indiana 221
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Association Brain Food Weekly: 7.23.21

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Webinar pricing/sponsorships. Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Host: Marketing General Inc. Host: ASAE.

Video 195
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Association Brain Food: 12.9.22

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Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” non-members) would like.” Instructional design. Association podcasts.