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Best of the Web: November 2013

Association Adviser

Developing a Successful Student Membership Strategy. California Society of Association Executives Seasonal Spectacular. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. Key to their strategy was using influencers.

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Key Tips for Ensuring Your Association’s Digital Marketing Efforts Are Compliant

Arc 3 Communications

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.”

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How To Build An Email List For Beginners

Disciple Media

In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. How often will you be sending out newsletters, promo emails and triggered emails? How will your emails fit into your larger marketing strategy? Will you use email to augment digital ads? Doesn’t matter.

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Using Twitter to Build Support Among Latinos for the Affordable Care Act

Beth Kanter

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. MomsRising also has a social media reach of 3.5

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. The third is to use visual media to create impact. Called “ 24 Hours.

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Association Subculture: Benefit Corporation Standards Institute, Inc.

Association Subculture

Although businesses of all types have been pursuing goals related to a triple-bottom-line for some time, and sustainability issues arent new, what is new is the push to put the legal structures in place to foster, promote and protect the development of this "fourth sector" - the socially conscious corporation. social media. (3).