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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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10 Types of eLearning Assessments for Your Courses

Forj

Through that work, we’ve seen firsthand the various types of assessments that can be included in an eLearning course. What eLearning assessment best practices can strengthen your courses? Assessments are closely tied to learning objectives, or what you want members to have learned by the time they complete the course.

Course 172
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Association Brain Food Weekly: 1.22.21

Reid All About it

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate. 8: Innovate.

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Association Brain Food: 1.10.25

Reid All About it

Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. For the main course, lasagna my recipe has ground sausage and beef, mushrooms, onions, marinara, pesto ricotta, and a mix of cheesesand tortellini Alfredo. Save $50 with promo code BRAINFOOD. Goodbye LMS. More info/register.

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Wanted: Your Blog Posts on Non-Profit Technology

Wild Apricot

Non-profit Technology , of course! This is a chance to showcase your recent blog posts about: Case studies; Best practices; Opinions and Editorials; Tutorials and “How to” guides; Low-cost or free web-based or desktop tools; Best web resources.( This month’s topic? read more ). read more ).

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International Ombuds Association Case Study

SBI

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

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Association Brain Food Weekly: 2.5.21

Reid All About it

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

San Diego 370