Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Case Study. (9).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4). ► November. (2).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4). ► November. (2).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. • Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Case Study. (9). Awareness.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Personally I would love to write more white papers and you know I have plenty to say. Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). Must-Have Membership Marketing Tools. ► July.

Marketing 40

Marketing Class Miami Price 40

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Case Study: Subscriptions vs. Sales. magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof. High Geekery: Netbooks.

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

MAY 25, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 4, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 26, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 8, 2009

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

SEPTEMBER 13, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 26, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JUNE 18, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

APRIL 12, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 8, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 7, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. Case Study. (9).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

FEBRUARY 16, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

JANUARY 19, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 9, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

DECEMBER 31, 2009

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Case Study. (9).

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

NOVEMBER 12, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

OCTOBER 26, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Price 40

Price Committee Survey Analysis 40

Membership Marketing

OCTOBER 4, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Price 40

Price Marketing How To Survey 40

Membership Marketing

JUNE 5, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

JUNE 18, 2011

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

JULY 27, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 23, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JUNE 1, 2010

Case Study. (9). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). White Paper. (4). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Analysis 40