AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]
Higher Logic
JANUARY 30, 2019
Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Members lapsed in the past 3-6 months. Members lapsed in the last 7-24 months.
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