Association Success

JANUARY 12, 2018

Free products, such as social media content, video clips, and white papers, create momentum to pull people up the ramp to higher value products. Next come the things that cost money, which might be things like basic on- or offline courses and webinars.

Education 60

Education Price Social Media Products 60

Velvet Chainsaw

APRIL 9, 2014

They provide industry research, membership, certification and standards, networking and advocacy. Others produce these products, often at higher quality, with value-adds, at lower costs or even free. From the lens of many association members, education and learning opportunities, and their costs are their primary focus.

Mooc 40

Mooc Education Certificate Cost 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Figure 4 shows a third reason for dissatisfaction: the cost of membership.

Member Engagement 60

Member Engagement Products America Marketing 60

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. These wee little laptops are designed to get you online with a portable device that costs much less than your annual latte habit. David Gammel's Web Strategy Report Archive

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. If something doesn't cost much to do but brings in no orders then you do not achieve your goal. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. There is a growing shift from providing a paper based or in localized in-person membership to an electronic only membership. Cost of Wrong Strategy. (8). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

APRIL 10, 2012

• Acquire or maintain a certification (22%). Cost of Wrong Strategy. (8). White Paper. (4). . • Participate in their young professional program (8%). • Upgrade their membership to a higher level (12%). • Purchase a book or directory (13%). • Donate to the foundation or PAC (10%). Awareness.

Products 40

Products Survey Social Media Price 40

Expo Logic

DECEMBER 27, 2019

It is a growing movement in the industry to reduce small and large event carbon footprints while in many ways trimming traditional event costs and structures. Registration: Online app registration is quick, cost-effective and paperless. Handouts: Swap those printed event programs and booklets for comprehensive, paperless e-programs.

Event Planning 36

Event Planning Certificate Conference Tips 36