Aptify

JANUARY 21, 2022

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. The organization was providing little value. Provide greater member value.

Organization 138

Organization Certificate LMS Membership Management 138

Association Success

APRIL 18, 2019

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? For example, with Apple and Amazon aggressively entering the healthcare market in ways no one predicted less than 3 years ago (both delighting and scaring the bejeezus out of a $3.7 It’s that simple.

Certificate 127

Certificate Industry Marketing Price 127

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

NXUnite

MARCH 18, 2024

An LMS provides a central hub where organizations can host, track, and organize various learning activities, such as webinars, courses, and assessments. Chances are, your association already uses event software to organize events catering to members’ interests. Offer certification programs.

Software 130

Software LMS Library Certificate 130

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Here are the features, tools, and solutions to look out for to modernize your organization. Not sure where to start? What is a Medical Association?

Association Software 52

Association Software Software Organization Certificate 52

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Organizations of all types are responding to this trend with digital credentials (or badges). For digital badges to have market value, you must develop them in collaboration with employers.

Marketing 150

Marketing Certificate Education Michigan 150

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. 1 CAE credit. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register. Location: Arlington VA.

LMS 256

LMS Revenue Arlington Education 256

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

JUNE 18, 2021

Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

LMS 369

LMS Certificate America Committee 369

Fonteva

JANUARY 20, 2022

The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it. Just like a forgotten instrument, treadmill, or book gathering dust in the corner of your closet, courses that members don’t complete provide little value for your organization. Keep courses updated.

Course 52

Course Tips Content Guidelines 52

Reid All About it

MARCH 17, 2023

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Is it getting a certification?

Revenue 318

Revenue Discount Analysis Marketing 318

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization.

Revenue 227

Revenue Chicago Leadership Education 227

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

Education 160

Education How To Certificate Committee 160

Crowd Wisdom

JULY 27, 2023

According to Community Brands research, association professionals plan to turn to new forms of non-dues revenue to address any revenue losses, with 68% prioritizing increasing non-dues revenue at their organizations. Instead, try creating personalized learning pathways around a centralized knowledge hub. Create a referral program.

Revenue 52

Revenue LMS How To Course 52

Higher Logic

FEBRUARY 26, 2019

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Foster a sense of community.

Education 149

Education Strategy LMS Software 149

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Special membership tier or education subscription.

Revenue 135

Revenue Certificate eBook Education 135

Freestone

NOVEMBER 22, 2023

Is your organization looking for tips to generate end-of-year revenue? You’re not alone. Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials. 2024 is just around the corner!

Revenue 52

Revenue Education LMS Price 52

Reid All About it

MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Career wellness. Mon 3/7 at 1 p.m. –

Class 195

Class Certificate Content Committee 195

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Certificate Revenue Course 193

MemberClicks

AUGUST 3, 2023

How do organizations use learning management software? According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. million LMS users around the world, benefiting from a variety of online courses. Reduce costs.

Software 52

Software LMS Certificate Learning Management System 52

WBT Systems

MARCH 14, 2017

Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners. Can your LMS Simplify Management of Training Requirements and Certification?

LMS 215

LMS Learning Management System Certificate System 215

Reid All About it

DECEMBER 15, 2023

He saw the idea in action at the Social Media Market World conference. Explore innovative approaches to gathering valuable feedback and optimizing course evaluations. Organizer: Cecilia Sepp, founder, Rogue Tulips Consulting Fri 12/15 at 3 p.m. Gen Z and subscriptions. CAE credits. More info/register. Fri 12/15 at 2 p.m.

Iowa 256

Iowa millennials Texas Strategy 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

NXUnite

FEBRUARY 15, 2024

Fortunately, there is a wealth of high-quality resources that you can offer to employees, from certification programs to online advice shared by nonprofit thought leaders. By investing in staff training, your organization can: Attract top candidates. Asynchronous courses. Recognize staff learning accomplishments.

How To 130

How To Class Resources Course 130

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. What I can say without controversy is that the scope of a microcredential is smaller than a full-blown credential, like a traditional certification. Aligning with the market means being keenly aware of your learners’ needs and wants. Focus on Learning.

Certificate 96

Certificate Chicago Learning Management System Course 96

GlowGlobally

JUNE 25, 2014

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,

Certificate 60

Certificate Tampa Social Media Education 60

MultiBriefs

SEPTEMBER 29, 2023

Whether it be through professional development courses, additional certifications, or training in new areas, upskilling, reskilling, and continuous learning have all become paramount for career advancement. An online course, certification tests, or even continuing education classes can help achieve most requirements.

Certificate 52

Certificate Class Course Process 52

Higher Logic

JULY 13, 2017

The problem is that many other organizations have similar offers and value propositions. Flexible Online Learning and Certifications. Or, depending on your mission, you could create an online course that helps educate members about important issues like health and wellness. Professional Mentoring Programs.

Directory 249

Directory Tips millennials Certificate 249

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Membership Mondays A chance to collaborate with association peers on the challenges and opportunities you face in your organization. This month’s topic: the member journey. More info/register. Host: ASAE Mon 5/8 at 1 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. What is a Decentralized Autonomous Organization (DAO)? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322