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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

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Revenue Content Chicago Leadership 205

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JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. 1 CAE credit.

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Tools Education Newsletter Chicago 195

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Location: Chicago IL.

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

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APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 4 CAE credits.

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DC Washington Chicago LMS 170

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Make sure you have the technology to defend and enhance your membership turf. The Next Marketing Department. Host: ASAE Marketing Council. Tue 7/18 at 12 p.m. –

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Chicago Minnesota DC Process 166

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NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite.

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Chicago DC Washington Software 174

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NOVEMBER 26, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. 1 CAE credit.

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Newsletter Revenue Certificate Leadership 195

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JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Host: ASAE.

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DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. – Association Planner Summit.

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Blended Learning Revenue Conference Technology 300

Mariner Management

JUNE 23, 2022

Anytime you introduce a new process or technology, you have to think about change management from the very start. Train chapter leaders to think in terms of measurable outcomes and metrics , i.e., teach them how to think about member engagement, volunteer engagement, event satisfaction, impact. What is this?

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Chicago DC Leadership Member Engagement 62

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members.

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San Diego Price Strategy Education 370

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MAY 26, 2017

And, when you get that money, you’ll want to read Aptify’s explanation of how a lack of standard, documented (emphasis on “documented”) processes wreaks havoc on technology selection and implementation. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

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JULY 7, 2017

And this year, Patreon is on track to facilitate $150 million in payments to creatives—another example of the collaborative economy where the middleman is replaced by a technology platform. – The Digital Black Box: Using Technology to Bring New Sales. CDT – Chapter Roundtable in Chicago. Location: Chicago IL.

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Washington DC Chicago LMS 150

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. A panel of former event technology clients, who are now members of the Cadmium staff, share insights on how knowledge transfers were implemented within their organizations. Location: Silver Spring MD.

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Project Tools Revenue Metro 195

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OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. 1 CMP credit.

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APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

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Utah Georgia Project Chicago 150

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MARCH 20, 2020

As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Remote Work During COVID-19: Human Resource and Technology Considerations. Virtual strategy meetings. Fri 3/20 at 2 p.m.

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North Carolina Technology Strategy Revenue 221

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FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. Location: Chicago IL.

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Chicago Nashville DC eBook 93

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Location: Chicago IL.

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Chicago DC Analysis Content 34

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FEBRUARY 23, 2018

One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them. The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice.

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DC Washington LMS Social Media 79

YourMembership

MAY 15, 2012

Technology. Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. an award-winning communications firm based in Chicago, Illinois. an award-winning communications firm based in Chicago, Illinois. million men and women are currently members.

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Recruiting Recruitment Tips Tampa 150

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SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL. Organizers: ASAE Technology Section Council and Association Forum.

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Chicago LMS New York Content 37

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AUGUST 24, 2018

And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. How do you differentiate your B2B technology company from competitors? Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. Presenter: Brooke Gracey, Marketing Manager, Cvent.

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Chicago Innovation Washington Charlotte 37

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NOVEMBER 2, 2018

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Many of my content marketer friends, acquaintances, and clients will appreciate this one. Location: Chicago IL.

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Chicago DC Tools Content 38

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MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? Host: ASAE Technology Professionals Community Fri 3/3 at 4 p.m.

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. AMS implementation.

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Certificate Innovation Education Process 39

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

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Blended Learning Education Video Conference 41

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SEPTEMBER 7, 2018

A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. 1 CAE credit.

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JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. 1 CAE credit.

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JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

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Puerto Rico Chicago Tools Washington 30

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APRIL 20, 2018

. – Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. 1 CAE credit. 1 CAE credit. 1 CAE credit.

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Social Media Chicago Tools Washington 37

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OCTOBER 26, 2018

A micro-networking event for young professionals in the association industry to meet with Nicole Araujo, Director of Business Development at Naylor Association Solutions and Trina Madison Behbahani, CAE, Director of Governance and Member Engagement at the American College of Radiology. Am I stuck using outdated technology?

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APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

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DC Washington Revenue Chicago 30

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. More info/register. Tue 9/4 at 2:30 p.m.

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Chicago LMS Washington Tools 37

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JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth.

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North Carolina Chicago Washington Handbook 34

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SEPTEMBER 21, 2018

When you implement new technology, like an AMS or LMS, you don’t usually meet the brainiacs behind the scenes who created the software and map out the future of that software. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Articulate ).

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