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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products.

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Destinations Experiment With New Marketing Efforts

Associations Now

cities and states are getting creative when it comes to how they market themselves. If it’s true, it looks like there’s a new trend in the destinations space. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions.

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IT Group Hosts Virtual Reality Events, Encourages Tech Careers

Associations Now

During its “Virtual Reality Experience Tour,” the foundation is hosting events in Washington, DC; Chicago; New York City; Boston; and at CES 2017 in Las Vegas to introduce kids, students, and parents to augmented-reality technology. If left unaddressed, the IT skills gap could adversely impact U.S

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#ASAE18: Value Means More Than Money, Says Kickstarter Founder

Associations Now

In Sunday’s Opening Keynote at the ASAE Annual Meeting & Exposition in Chicago, Strickler challenged attendees to look at matters beyond profit and expansion when they think about what’s most beneficial for their organizations, their members, and society at large. We got a lot of comments, most of them saying, ‘F you,’” he said. “We

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Report: Uber and Lyft Becoming the Business Travel Options of Choice

Associations Now

What’s fascinating is that, even while ride-hailing services are taking up more of the market, the cost of taking Uber, at least, is going down, according to VentureBeat. Cabs still have their supporters, however: In New York City, while 53.8 percent of reported transportation expenses went to Uber, 42.6

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Smaller-Scale Locales Score Big on Top Destinations List

Associations Now

The usual suspects—Orlando, Chicago, and Las Vegas—showed up near the top of Cvent’s Top 50 U.S. The real story is near the bottom, where smaller resort cities are showing their event prowess. New York City. Other new spots on the list include Tucson, Arizona, and Salt Lake City.

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Wednesday Buzz: Budget Tips for Community Associations

Associations Now

Plus: Microsoft’s latest investment in New York education. Just in time, Chicago Tribune reporter Pamela Dittmer McKuen has come up with a list of tips and tricks for community groups from real estate and financial veterans. Looking to bring your association to the rest of the world?

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