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Three Ways for Marketing Teams to Improve Content Strategy

Associations Now

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. For more information and to register, visit the conference website. How has your marketing team improved its content strategy? Share your experiences in the comments.

Team 101
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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

Supplement your national conference with regional events and watch participation grow. For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market.

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2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record

AssociationChat

The conference garnered 14,108 association professionals, consultants, and industry partners registered for the meeting taking place August 10-12, 2020, with 71 percent of those being first-time attendees. David Patt posted a great summary of his overall impressions and feedback for the conference on LinkedIn, too. Was it successful?

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Association Brain Food Weekly: 8.9.19

Reid All About it

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list: But first, for your listening pleasure… the Greater Columbus Convention Center put together an #ASAE19 inspired playlist on Spotify. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Location: Columbus OH.

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Association Brain Food Weekly: 8.2.19

Reid All About it

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. Wow, so good.

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What You Are Doing Today Probably Will Not Drive Your Long Term Conference Growth

Velvet Chainsaw

Most conference strategy is stuck! Our current conference growth strategy is out of context with today’s dramatic accelerated pace of change. But they have been overthrown by a new set of customer and market principles. But they have been overthrown by a new set of customer and market principles.

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Reads of the Week: September 7, 2012

Reid All About it

My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld. I have GOT to put that conference in my 2013 budget. – sincere | open | collaborative | interested | authentic | likeable. Everyone loves Beth, and for good reason.