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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

In fact, getting lapsed members to return to their membership is much easier and cheaper than trying to attract brand new members, and should be one of your key strategies in growing your membership. Use that as part of your re-engagement strategy! Check out this membership level chart from the Columbus Chamber of Commerce.

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Association Brain Food Weekly: 8.9.19

Reid All About it

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list: But first, for your listening pleasure… the Greater Columbus Convention Center put together an #ASAE19 inspired playlist on Spotify. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Location: Columbus OH.

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Facilitation Friday #25: Five Keys to Strategy Discussions

Idea Architects

Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.

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#ASAE19 Game Changer: Drive Engagement With Connectional Intelligence

Associations Now

Hear More From Erica Dhawan Erica Dhawan will speak about how associations can use connectional intelligence to unlock engagement opportunities at her Game Changer session at the ASAE Annual Meeting & Exposition in Columbus on Monday, August 12, at 2 p.m. For more information and to register, visit the conference website.

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Association Brain Food Weekly: 8.2.19

Reid All About it

Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. Learn about attention span optimization in relation to sales and marketing and how human behavior has evolved in response to global trends. Find out how to engineer your own plan to create on-demand buying experiences.

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#ASAE19 Keynoters: Leverage “New Power” to Earn Member Loyalty

Associations Now

Kicking off the 2019 ASAE Annual Meeting & Exposition in Columbus Sunday morning, keynoters Henry Timms and Jeremy Heimans provided several examples of how power is shifting in the 21st century from a top-down to a bottom-up approach—or, in Timms’ and Heimans’ framing, old power to new power.

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Daily Buzz: Create a Purposeful Meeting

Associations Now

Many meetings incorrectly focus on logistics when they should be centered on strategy. When you realize that gathering is a form of strategy and is a form of culture change, then you also realize that we often start with the wrong questions, which are the logistical questions. Most of us take the majority of gatherings for granted.