Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate. Host: ASAE Greater Washington / National Capital Community.

Innovation 370

Innovation Communications Education Strategy 370

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

Recruiting 64

Recruiting Recruitment Cost Process 64

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. Membership, again.

Revenue 256

Revenue Strategy Member Engagement United States 256

Nimble AMS

JULY 28, 2022

An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks. While the upfront cost for an AMS might be more expensive than you initially expect, in the long run, purchasing new technology will save you money.

Software 122

Software LMS Learning Management System Missouri 122

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. Here is a real life story on how NOT to calculate the cost to serve a member. But in all seriousness, when an organization assigns too much cost to serving a member, the calculation can kill a membership program.

Cost 49

Cost Revenue Analysis Recruiting 49

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Digital initiatives. Member mobile app. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. That’s on us, says Jay Cost at The Dispatch. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Evaluate Your Opportunity Costs.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

FEBRUARY 16, 2024

That’s what people really want deep down inside—and associations can help members build these communities. Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. Marketing and Membership Survival Guide Look at communicating through a new lens.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m.

LMS 256

LMS North Carolina Recruiting Recruitment 256

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Association Freak

NOVEMBER 16, 2022

Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much further than a dollar spent on recruitment. They should be prime targets for recruitment, and they are.

Revenue 82

Revenue Recruiting Recruitment Member Engagement 82

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256

LMS Revenue Arlington Education 256

ISAE

MAY 13, 2024

Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. Refine your communication strategies.

Los Angeles 52

Los Angeles Discount Library Committee 52

Association Freak

JANUARY 20, 2023

Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much further than a dollar spent on recruitment. They should be prime targets for recruitment, and they are.

Revenue 72

Revenue Recruiting Recruitment Member Engagement 72

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member app.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

NOVEMBER 29, 2019

When you recruit members, you’re inviting them to your organization’s “party.” Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. April Doty, Communications and Events Management, Minds@Work. Lyndsey Medsker, founder, Clear Skies Strategic Communications. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

MemberClicks

OCTOBER 20, 2023

How much does association management software cost? How much does association management software cost? But how much does association management software cost? Features or add-ons The extra add-ons or features you want in your AMS to have will impact your overall cost. What is association management software?

Software 52

Software Association Management How To Email Marketing 52

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online community. You can no longer give your online community a half-hearted effort. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m.

DC 205

DC Recruiting Recruitment Washington 205

Higher Logic

DECEMBER 21, 2017

Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Lapsed members are not a sunk cost, but an opportunity to increase revenue quickly. Read more.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. . – Joel Resnik, Chief Revenue Officer, Gather Voices.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. More info/register. Fri 4/16 at 1 p.m. – 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Put myself entirely in the keep of this rainy morning. Would I live my life over again?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JUNE 11, 2021

Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

Potomac Core

APRIL 23, 2019

Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Reduces Industry costs. In this environment, Association revenues have grown despite Industry consolidation. Provides real time workforce solutions.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App. I found a few good reads for you this week….

millennials 150

millennials Recruiting Recruitment Revenue 150

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. How Do I Create a Membership Drive? Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Association Freak

JANUARY 20, 2023

Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much further than a dollar spent on recruitment. They should be prime targets for recruitment, and they are.

Recruiting 72

Recruiting Recruitment Revenue Member Engagement 72