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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Just two percent of people surveyed think their association is overstaffed. Why segment your member communications?

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Association Brain Food Weekly: 7.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. Virtual certified.

Montana 362
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200
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Ebola: How the Meetings Industry Is Responding

Associations Now

and the healthcare he received in Dallas. On the ground in Dallas. The need to be prepared and responsive is critical for associations holding meetings where Ebola patients were and still are being treated—including Dallas, the city where the first case was diagnosed. Librio, CTA, in a statement to Associations Now.

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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Marketing Manager, Aptify.

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Grow Globally: Finding Ways to Reach New Customers and Members

GlowGlobally

Based on results from a pre-conference survey, the full day session was designed to address professional society global growth challenges and opportunities. Locally Relevant Marketing & Communication to Build Your Brand & Enhance Customer Value. Reaching Out To Global Markets Through Meetings & Events.

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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

My readers know that I am passionate about the power of video to enhance association communications. I lead a presentation on video use by associations at the recent ASAE Annual Convention in Dallas. To prepare we surveyed associations about their use of video and my co-presenters and I watched lots of association videos.

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