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OCTOBER 12, 2018

Mon 10/15 at 12 p.m.* – Let Your Voice Be Heard: Why Mid-Term Elections are Important to Associations (DC Idea Swap – Washington DC). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. AMA on Analytics (Association Women Technology Champions – Washington DC). 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

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MARCH 25, 2016

Secrets to Communicating Technical Topics to Non-Technical Audiences. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Wed 3/30 at 12 p.m.

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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MARCH 25, 2016

Secrets to Communicating Technical Topics to Non-Technical Audiences. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Wed 3/30 at 12 p.m.

LMS 150

LMS Pennsylvania Committee Texas 150

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FEBRUARY 12, 2021

10 Purposeful Provocations for Association Boards in 2021 (Association Xchange, formerly DC Swap). Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council. Email Marketing Workshop. Content Strategy & Your SEO Roadmap.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. More info/register. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

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JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Location: Blackfinn Ameripub, 18 Harnett St., Wilmington, NC.

DC 153

DC Content Education Software 153

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JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenter: Dr. Amanda Batson, ADB Partners. Wed 7/13 from 11:30 a.m.

DC 150

DC Certificate Washington Content 150

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MAY 19, 2017

Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC). Location: Washington DC. Presenter: Mark Bornstein, vice president, content marketing, ON24. – Corporate Sponsorships/Partnerships Idea Exchange (Washington DC). Location: Washington DC. AENC Marketing/Communications Round Table (Cary NC).

DC 150

DC Washington Chicago Tips 150

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MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Associations Now

JULY 22, 2016

Also: How one DC-area vehicle-rental company has taken advantage of the Pokémon Go buzz. The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. Idea for a staff Pokémon Go activity in #DC Metro! area,” Marketing Manager Therese Howe explained. That’s not a good thing.

Metro 40

Metro DC Email Marketing Washington 40

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OCTOBER 11, 2019

10 Online Communication & Fundraising Best Practices for Small NGOs. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Tue 10/15 at 1 p.m. –

DC 50

DC Washington Content Education 50

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OCTOBER 21, 2022

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. Speakers: Dana Hamer, Director of Marketing & Member Engagement, American Urological Association. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

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MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC). Location: Washington DC. Host: ASAE.

Case Study 45

Case Study Email Marketing DC Washington 45

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DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Nonprofit Conversations features guests from around the world discussing topics of interest to the nonprofit community. Speakers: Margaret Hedderman, Communications & Editorial Director, Startup Colorado. Holiday Roundtable Event (Washington DC).

Colorado 39

Colorado Recruiting Recruitment Survey 39

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MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. We reimagined communication. Tue 5/24 from 12:10 to 3:00 p.m.

Arlington 41

Arlington Project DC Technology 41

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MAY 11, 2018

– Chapter Roundtable in Washington DC. Location: Washington DC. The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

DC 30

DC Washington Project Member Engagement 30

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JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. AMS expectations. Quick hits.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. DC SAFE (Small Association Forum for Executives). – Key Findings from the 2016 Association Email Marketing Benchmark Report. More info/register. Tue 6/21 at 12:30 p.m.

LMS 150

LMS Raleigh Content millennials 150

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APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. – Billhighway Chapter Roundtable (Washington DC). More info/register for the Washington DC roundtable. Tue 4/18 at 12 p.m.

Content 150

Content Chicago Marketing DC 150

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NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Chapter Roundtable in Washington DC.

Chicago 38

Chicago DC Tools Content 38

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MARCH 31, 2017

Presenter: David Epstein, content marketing manager, Bizzabo. Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Facilitator: David Joyner, Joyner Media & Strategies, Inc. Presenter: Michele Levy, brand strategy consultant.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Cathy Song Novelli, SVP of Marketing and Communications, Hubilo.

Strategy 195

Strategy Content Education Tips 195