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3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149
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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130
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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Because it’s the main way we receive valuable communications. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature.

Tips 159
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eBooks and Associations: Anatomy of an analysis

SCD Group

SCDdaily Note : I’m a bit biased on this topic because I do not like eBooks because I generally read “business books” that I yellow highlight and mark with sticky notes. On the other hand, I strongly believe ebooks should be part of an association’s content delivery tools. Nor did he mention that ebook sales totaled $969.9

eBook 40