Higher Logic

JUNE 21, 2018

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). In fact: 87% of associations consider marketing automation an important part of their current strategy.

Report 149

Report Marketing Survey Resources 149

MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Not sure where to start?

Association Software 52

Association Software Software Organization Certificate 52

Nimble AMS

MARCH 30, 2023

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? The combination of AMS + CRM can also empower you to become a data-driven organization.

Software 137

Software Member Experience Technology Certificate 137

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. Whiplash: Communication Changes in a Post-COVID World Like whiplash, COVID-19 changed the way we work, live, and play—on hyperdrive. Employee retention. Non-dues revenue partners.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. More info/register. Host: Nonprofit Tech for Good.

Video 285

Video Washington Social Media DC 285

GrowthZone

JUNE 21, 2021

Manage membership data and communications. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Communications module.

System 148

System Software Directory Membership Management 148

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Fri 1/26 at 12:30 p.m. – More info/register.

Survey 256

Survey Project Strategy Education 256

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 100

Marketing Email Marketing Report Content 100

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. and expansion (yay!). Association growth mindset. More info/register. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

MemberClicks

OCTOBER 20, 2023

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. The more seats you need, the more you can expect to spend.

Software 52

Software Association Management How To Email Marketing 52

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. The Membership Marketing Benchmarking Report from Marketing General Inc.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Association Briefings

MAY 6, 2021

For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email.

Marketing 52

Marketing millennials Email Marketing Social Media 52

GrowthZone

NOVEMBER 23, 2020

Whether your membership organization is in the association or chamber of commerce sector, a feature-rich Association Management Software (AMS) is a must. Manage membership data and communications. Be aware that each system can look just as different as the various organizations which utilize this service. Communications module.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

JULY 7, 2023

. – Association Product Maturity Model (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! CAE credit. More info/register (PAR members only). 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. Data collection and reporting.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

DECEMBER 13, 2022

Aside from the point we made above about copy being the thing that communicates with your members what you’re trying to tell them, it actually has a few other purposes. It helps keep up the “brand” of your organization. For new members especially, email communication can help build relationships.

Tips 92

Tips eBook Email Marketing Price 92

Higher Logic

JANUARY 23, 2019

Improving member communications. What Do Automation Rules and Marketing Automation Mean? Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

SEPTEMBER 26, 2022

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. Membership management software helps organizations maximize their income by optimizing event revenue and automating membership renewals.

Software 52

Software Membership Management Directory Email Marketing 52

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 91

Marketing Email Marketing Guidelines Examples 91

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Wed 5/8 at 12 p.m.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MAY 29, 2020

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council. Organizer: Robert Taflinger.

San Diego 259

San Diego Strategy Conference North Carolina 259

Aptify

MARCH 30, 2023

You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Are the systems efficient, measurable, and easy to use?

Software 72

Software How To Membership Management System 72

Higher Logic

FEBRUARY 7, 2019

HL Marketing Specialist Tien Dinh identified “correct industry terminology ” as a pain point, which is naturally critical if you want to sound like you know what you’re talking about and fully understand your professional industry. Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back. His solution?

Marketing 149

Marketing Video Resources Content 149

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. Personalized email campaigns can significantly increase patient engagement by providing relevant and timely information tailored to each recipient.

Marketing 64

Marketing How To Social Media Video 64

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

Reid All About it

JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150