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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. I n a moment of crisis, innovation accelerates. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. .

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Realtors Expand Reach of Accelerator Program

Associations Now

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. Last August, the association held its first iOi (innovation, opportunity, and investment) Summit in San Francisco.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release. The expanded platform capabilities will help us compete in the growing customer community market.

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Tire Group Rolls Out New Name, Communications Strategy

Associations Now

So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. USTMA also wants to communicate the industry’s contribution to the U.S.

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With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the association said in a press release. The category addition comes months after organizers faced criticism when they rescinded an innovation award they gave to startup company Lora DiCarlo for its device for women.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. The MBTI provides an opportunity for people to discuss communications and behavior preferences.