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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. Set up compound target groups to track those who have opened every email but didn’t convert.

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Association Brain Food: 5.19.23

Reid All About it

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Event apps.

Strategy 195
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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Leadership development for young members.

Survey 256
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Association Brain Food Weekly: 8.21.20

Reid All About it

The report also includes a sample virtual event prospectus to give you additional ideas. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Association membership app. Host: ASAE.

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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Make time for microlearning.

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. You need to make sure you’re really providing and communicating benefits of being in your organization with your members. Make member benefits your main priority – and message.

Process 52
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Association Brain Food Weekly: 3.9.18

Reid All About it

Take away a sample 12-month marketing calendar. Lead or Lose: Seven Principles of Learning Leadership. Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society. Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association. Host: PCMA.

DC 120