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Association Brain Food: 1.5.24

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TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. 1 CAE credit.

Revenue 281
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Association Brain Food: 4.12.24

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TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. 1 CAE credit.

Revenue 259
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How to use innovative technology to attract members to your association

Nimble AMS

Engage potential members through branded content and personalized communications. Automate member services with chatbots to guarantee help is always one click away. . Make it easy for non-members to join your association with an all-encompassing shopping experience. Offer non-member pricing for training.

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Association Brain Food: 11.10.23

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Inspired by Jeff De Cagna FASAE of Foresight First, TopClass LMS writes about an essential for association staff, executives, and volunteer leaders in these turbulent times: intentional learning —both doing it and selling it. Unlike social media, a mobile app serves as a centralized communication channel for your members.

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Association Brain Food: 7.21.23

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Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. The next edition will go live on Friday, August 4. Some of them don’t even exist now. Governance.

Atlanta 195
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Association Brain Food Weekly: 1.21.22

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Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. The member experience. MemberSuite suggests how to reevaluate the member experience and apply what you learn. Pricing for Association Events.

Survey 195
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Association Brain Food: 3.10.23

Reid All About it

Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. I’m making an exception to list this $25 event because lunch and happy hour are included in the price.) to 5 p.m. –

Committee 195