Eric Lanke
JANUARY 22, 2018
Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. Different audiences receive appeals on different communications platforms. Older donors get direct mail.
Reid All About it
MARCH 1, 2024
Community-driven learning, like online cohort programs, meets both those member expectations. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.
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Higher Logic
SEPTEMBER 19, 2017
With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Millennials and gen z aren’t the only new members your association should target.
Reid All About it
JANUARY 26, 2018
Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC).
Association Adviser
NOVEMBER 29, 2018
Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Roll the Presses.
.orgCommunity
FEBRUARY 25, 2019
Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. If you seek to deeply engage constituents (And, who doesn’t?), Shadow a member on the job for a day.
Association Adviser
DECEMBER 10, 2013
This show app wasn’t the first ASAE event app, but it seemed like ASAE placed more emphasis on referencing the app and communicating through it (via Twitter widget) during the show than they did at previous events. Increasing adoption of digital communication. Attempting to measure social media. The Self-Directed Career Professional.
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