Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. Learn more about the application process, including tips for a successful submission and insider knowledge about what the judges seek, during a 1/28 webinar—details below.

Survey 195

Survey Newsletter Price Technology 195

Associations Now

FEBRUARY 7, 2024

Determining your organization’s non-negotiable items, recognizing the importance of cultural fit, and providing clear communication before, during, and after the M&A can help ensure the short- and long-term success of the deal. This can be done through regular newsletters, emails, or special briefing sessions.”

Newsletter 59

Newsletter Analysis Communications Recruiting 59

Membersuite

JUNE 30, 2021

Association colleagues are telling us they’re having a tough time recruiting and retaining volunteers. Volunteer recruitment was already a problem before the pandemic—members were busy. A poor onboarding process leaving volunteers feeling lost and confused as to their role within the association. Inflexible scheduling.

Leadership 133

Leadership Strategy Committee Recruiting 133

MemberClicks

OCTOBER 18, 2022

There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members. Event planning: Put on your recruitment hat. And you need to plan all with recruitment top of mind. 2 types of member-building events.

Discount 98

Discount Event Planning Recruiting Recruitment 98

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

Tips 166

Tips Email Marketing Newsletter Communications 166

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Josh Spector ).

Certificate 370

Certificate System Dallas Price 370

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. What is a Membership Drive? How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

Membersuite

MARCH 16, 2022

Joining your association should be a quick, barrier-free process. Tell them why you ask: in this employment climate, you need a back-up communication method. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ]. 6: Recruitment Lead Generation.

Directory 141

Directory Newsletter Recruiting Recruitment 141

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? Credentialing support. Open Space events.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Innovation 359

Innovation Las Vegas Communications Education 359

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Let’s get started! Text messaging.

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

MARCH 11, 2022

You’ve heard of the term—after all, you’re a “buyer” yourself and you understand the typical decision-making process. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. CAE credits. Thu 3/17 at 11 a.m. –

LMS 195

LMS Revenue Los Angeles Newsletter 195

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Stronger by Association.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. Direct mail marketing platform Direct mail is an underrated form of communication that can make an impact. That’s why it’s important to craft your pitch.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

MemberClicks

OCTOBER 6, 2022

From purely administrative duties like processing dues to actually engaging one-on-one with members, you know all too well the amount of time and effort that goes into every aspect of managing your membership. The first pillar of membership management is the process of acquiring new members. Member Acquisition. Event registration.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Presenters: Tim Zanker, CEO of O’Keefe Communications.

LMS 370

LMS Nashville Strategy Video 370

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

.orgSource

AUGUST 28, 2023

Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” My first bit of advice is, don’t treat recruiting these experts casually. They will be representing your organization.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. More info/register.

Revenue 195

Revenue Video Strategy Industry 195

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Communicate more effectively with members. Discover opportunities to recruit new members. This process of working towards an error-free database is called data hygiene. Communicate more effectively with members.

Tips 52

Tips Recruiting Recruitment Tampa 52

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! A/B testing is the process of creating two different versions of your website and comparing them to determine which more effectively meets your goals. What Is a Membership Website?

Directory 52

Directory Discount Software Tools 52

Disciple Media

NOVEMBER 27, 2023

Part 5: Integrating member recruitment and retention Finding the balance Striking the perfect balance between recruiting new members and retaining existing ones is a key to sustainable community growth. Synergizing recruitment and retention Integrate your recruitment and retention strategies for maximum impact.

Strategy 36

Strategy Guidelines Recruiting Recruitment 36

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . Easy search and application process . Have Relevant, Frequent & Personalized Communications . Lastly, associations are now communicating with members via a digital recruitment guide. Real-time data on industry hiring trends . Open jobs, clear role descriptions

Revenue 83

Revenue Tips Social Media Communications 83

Association Success

JULY 23, 2018

A step-by-step guide to a successful rebranding process. It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Continuously communicate.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68

.orgSource

JANUARY 9, 2023

A board matrix can be a powerful tool to point the selection process in positive directions. When you succeed at recruiting talented leaders, share the good news broadly. Don’t limit announcements to your website or a newsletter. The MBTI provides an opportunity for people to discuss communications and behavior preferences.

Handbook 88

Handbook Press Release Newsletter System 88

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Study. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Events and Programs Department.

Recruiting 64

Recruiting Recruitment Newsletter Content 64