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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Download our eBook for more details: 3. Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events. Uploading event discussions and content after your event ends can even maintain your event’s momentum for weeks or months after your conference finishes.

eBook 194
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Niche conferences or one-day events. Professional development.

Revenue 135
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How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. Educational event attendance (conference sessions and webinars). Do a search on Amazon to see how many ebooks cover the topic. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Review the numbers: Website and blog analytics.

Course 161
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Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience. Promote events.

Team 136
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What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods.

Course 176
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Spotlight your members on your: Association website Social media platforms Newsletters Blog posts Podcasts And more Interviews and thought leadership posts allow prospective members to learn about who they’ll be able to network with if they join your association. Annual conference For many organizations (especially associations!),

How To 130
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Teach Your Members How to Build a Learning Habit

WBT Systems

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Attending virtual or in-person conferences, discussion groups, and book clubs. Listening to podcasts. Watching videos. Attending webinars.

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