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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. Google doesn’t look kindly on AI-infused content. Membership.

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Goodbye Conference Emcee, Hello Content Weaver

Associations Now

Many associations have elevated the traditional role of conference emcee to that of “content weaver.” In the past, some association events had a conference emcee, whose job was to keep the event moving along and the audience engaged. moments,” she said in a press release. “My and ‘Now what?’—by

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. I n a moment of crisis, innovation accelerates.

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Innovation: Key to Boosting Meeting Attendance

Associations Now

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. Earlier this week, it announced it would postpone its 2013 Publishing Conference scheduled for later this month in Los Angeles. By leading innovation, we exponentially increase the amount of money poured in.

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MemCom Awards – could you be a winner?

Optimist Consulting

In addition to a great membership focused conference it was brilliant to see membership bodies being recognised for their hard work at the awards ceremony. The conference and awards ceremony takes place on 9 May in London. Entering and winning awards can be a powerful marketing tool. I attended the event last year.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.