.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.
Aaron Wolowiec
AUGUST 10, 2015
The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. As someone who’s learned to blend public relations and marketing, I can vouch for the fact that marketing can’t exist without strategy.
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Idea Architects
JUNE 22, 2012
Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.
SCD Group
JULY 23, 2012
Association Strategy: Hire Slower, Fire Faster. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. Causeaholic. Newer Post.
Associations Now
AUGUST 7, 2018
For decades, RIA focused mainly on the auto industry in Detroit. That includes new member content and automated emails that check in with members and ask how things are going.”. A primary strategy has been to attract attendees from a wide array of business sectors, including healthcare, transportation, and supply-chain management. “We
Associations Now
AUGUST 24, 2015
Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? You should have a healthy mix of content that points back to your site and helps your email list where you give away helpful content—an ethical bribe,” he says.
SCD Group
FEBRUARY 24, 2013
Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. The combo’s all-digital platform includes the Huffington Post, AOL.com, TechCrunch, local-news provider Patch and other content-focused assets. Increasing lifestyle content. #4.
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