Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Content 266

Content Survey Education Strategy 266

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Use community to reach future members. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Don’t just settle with adding your member’s first and last name to your next event promotional email. Leverage social media. Personalize emails.

How To 113

How To Discount Member Engagement Social Media 113

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there. Targeted, valuable content.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. The key benefit of a content calendar is that it helps association staff to collaborate and coordinate on a variety of engagement opportunities.

Content 97

Content Social Media Member Engagement Team 97

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

AUGUST 10, 2017

It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up. Personalized Content and Recommendations. It’s normal, which makes it an unconscious expectation for your members.

Social Media 196

Social Media Video Content Member Experience 196

Higher Logic

DECEMBER 14, 2017

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. Personalize the Member Experience. How can they engage with your web site or social media properties?

Marketing 262

Marketing Social Media Member Experience America 262

MemberClicks

APRIL 26, 2024

Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. A well-crafted purpose statement can help rally members and potential members. Create Your Member Experience What do you want your membership experience to be like? Create a social media campaign.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. A well-crafted purpose statement can help rally members and potential members. Create Your Member Experience What do you want your membership experience to be like? Create a social media campaign.

How To 52

How To Social Media Discount System 52

Nimble AMS

JULY 15, 2022

How to leverage your organization’s code of ethics as a member benefit. The sooner your organization begins to treat your Code of Ethics like an important member benefit, the sooner you’ll be able to elevate the member experience. Post images of your Code of Ethics Committee members at work for your members to see.

Committee 121

Committee Recruiting Recruitment Social Media 121

EventMobi: Association Events

SEPTEMBER 28, 2023

Sharing contact information Your member directory is, at its core, a list of members. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. One important note to keep in mind: privacy concerns.

Directory 147

Directory Organization How To Kansas City 147

EventMobi: Association Events

SEPTEMBER 21, 2023

Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind. Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

OCTOBER 17, 2019

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

APRIL 12, 2024

Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. Trying to build a community on social media isn’t easy. We think so.

Tips 136

Tips Social Media Revenue Content 136

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and more.

Tools 272

Tools Strategy Revenue Technology 272

Freestone

DECEMBER 12, 2023

As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. Offer dynamic and diverse content On-demand content is any learning material that can be downloaded at any time.

Learning Management System 82

Learning Management System LMS Revenue System 82

Reid All About it

JUNE 30, 2023

Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – Hear about newsletter best practices to increase engagement and curate outside content. 1 CAE credit. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Aptify

JULY 1, 2021

As a bonus, the practices and mindset you develop by implementing these tactics will improve the experience for your existing members. Provide targeted, valuable content. Instead of relying on membership promotions, provide content that helps you develop relationships with membership prospects. What issues trouble them?

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Higher Logic

JULY 12, 2018

What it does: A/B testing is your chance to experiment with the content and design of emails in your workflow – your landing pages, your ads, you name it. What it does: Retargeting is a way to use your web tracking data to continue advertising your content off-site. Social media integration. A/B Testing.

Marketing 205

Marketing Social Media Survey Tools 205

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. They improve member experience , expand your network, boost organization credibility and more. Review their content, branding, campaigns, and messaging.

Revenue 52

Revenue How To Software Press Release 52

Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Consider hosting a volunteer thank you party to celebrate their efforts.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Newsletter Examples Communications 148

.orgSource

FEBRUARY 12, 2024

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. When strategy doesn’t filter through departments, communications lose that impact.

Marketing 88

Marketing Team Social Media Communications 88

MemberClicks

APRIL 24, 2024

A survey can improve engagement and could lead to a better understanding of what your members really desire. Website content and social media posts are timely. This is particularly important for professional organizations whose members understand the importance of image and compliance.

Association Management 52

Association Management Tips Software Social Media 52

MemberClicks

DECEMBER 18, 2023

But crafting an effective member engagement strategy isn’t just about choosing the right activities or platforms; it involves a holistic approach that resonates with the heart of your organization and the needs of your members. This could be through newsletters, social media posts, or personalized emails.

Member Engagement 52

Member Engagement Strategy Social Media Newsletter 52

Associations Now

JULY 21, 2014

Members want more options, but there’s only one of you. Customized member experiences would be awesome, right? Today’s Social Media Roundup ponders these two competing needs: When Less Needs to Be More. ” Any tips you have on making your content go the distance? . What do you do?

Social Media 40

Social Media Resources eBook Content 40

MemberClicks

MARCH 18, 2024

The simple answer for associations is to create an automated membership renewal program that improves staff efficiency and enables leaders to focus resources on attracting new members. But perhaps more importantly, it creates a greater sense of value that the association is offering members.

Analysis 52

Analysis Software Member Engagement System 52

Nimble AMS

OCTOBER 14, 2022

Sponsors fundraise by sharing their links on social media or through emails. P2P solutions make fundraising campaigns easy to set up and let members customize a page quickly. Your members can get involved without contributing financially by promoting your cause on social media or directly with family and friends. .

Tips 110

Tips Social Media Member Engagement Innovation 110

Blue Sky eLearn

OCTOBER 19, 2020

According to this Fonteva article on member engagement strategies , you should “take the time to gain insight into where your members are already active.” For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. Consider using recorded content.

Association Management 250

Association Management Committee Learning Management System Software 250

GrowthZone

JANUARY 14, 2020

Watch Frank Kenny’s on-demand webinar, “ Social Media and Your Perfect Audience.”. Deeper and Organized Content. Content has been king for several years now. It’s likely your members expect content from your organization. It’s the ideal marketing piece to engage prospective members.

Social Media 122

Social Media Class millennials Content 122

Reid All About it

APRIL 26, 2019

Some quick hits before we get to next week’s free webinars: How to get more leads from a live event using social media. Marshal Carper, Social Media Examiner ). 3 Keys to Growing Your Organization with Content. Presenter: Tatiana Morand, Content Manager at Wild Apricot. Christopher S. . – 1 CAE credit.

Social Media 170

Social Media Arizona millennials Proposal 170

Associations Now

FEBRUARY 12, 2014

Advice on switching to tiered membership, and more, in today’s Social Media Roundup. Ungerboeck Blog contributor Rob Hamlin reminds leaders to uphold and deliver on the promises that got members to sign up. Enhancing the member experience does not mean saying more; it means listening better,” Hamlin said. “If

Social Media 40

Social Media Price Discount Newsletter 40

AssociationChat

FEBRUARY 1, 2023

ChatGPT , a cutting-edge AI language model developed by OpenAI , offers associations many opportunities to improve the member experience and simplify their daily operations. In this blog post, I explore some of the benefits of ChatGPT for associations and provide some simple tips for crafting more effective ChatGPT prompts.

CA 64

CA Member Experience Social Media Sample 64

Higher Logic

NOVEMBER 21, 2017

Online communities add to the always-evolving digital tool box and provide today’s association members with the ability to connect, network and share in a private community space of interactivity. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.

Marketing 198

Marketing eBook Content System 198