Protech

OCTOBER 13, 2020

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. A Quick-Turn, Cost-Effective Initiative. Great Results and Long-Term Value.

Revenue 98

Revenue Content Certificate Cost 98

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. With the cost to build software going down, the barrier to entry is much lower. How does each one of these drive more revenue? For Marketers.

Software 159

Software Revenue Communications Team 159

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Will costs finally come down?

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

FEBRUARY 16, 2024

Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | One of her suggestions, social media polls, regularly pop up on LinkedIn. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

APRIL 19, 2024

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue.

Newsletter 250

Newsletter Content Social Media Education 250

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Disciple Media

DECEMBER 18, 2023

Our comprehensive guide delves into the steps to build a thriving online learning community around your courses, ensuring a harmonious blend of technology, collaboration, and interactive learning that resonates with the needs of modern learners. What is an online learning community?

Course 36

Course Case Study Social Media Project 36

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. Here is a real life story on how NOT to calculate the cost to serve a member.

Cost 49

Cost Revenue Analysis Recruiting 49

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Of course it does. Email Marketing vs. Marketing Automation [Explained].

Marketing 149

Marketing Video Resources Content 149

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

Marketing 75

Marketing Revenue Analysis Cost 75

Reid All About it

SEPTEMBER 22, 2023

Fri 9/22 at 4 p.m.* – Career Management Toolkit: Using Data to Chart Your Course, Measure Your Impact, & Further Your Career Learn how to collect and use qualitative and quantitative data to focus your work, capture your results, and propel your career forward. . Host: Professionals for Association Revenue Wed 9/27 at 1 p.m.

LMS 266

LMS Revenue Education Strategy 266

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Technology Association Management 130

Association Analytics

FEBRUARY 14, 2022

Of course, they are valuable assets, but data is, too. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Who has the time to learn? Answer: we all do. Workplace culture. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

WBT Systems

OCTOBER 25, 2016

Many associations are guilty of devaluing online learning courses and webinars as there is typically less administration overhead and no hard costs associated with things like booking a room or organizing lunch, so the event is perceived as creating less of an impact. However this is not the case! appeared first on WBT Systems.

Price 150

Price Course Discount Cost 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Membersuite

MAY 17, 2022

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Selling them to individuals and employers in your market is sometimes the real challenge. Your positive research findings are marketable.

How To 152

How To Certificate Course Revenue 152

Blue Sky eLearn

MAY 4, 2020

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? In order to cut down on costs, some digital event providers are leveraging free and/or open-source platforms that they do not control and maintain.

LMS 282

LMS Price Team Sample 282

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Marketing Automation & Technology Systems Demo Day. . Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. In response to this growing market demand, associations are ramping up their online learning programs. Projection of potential costs and revenue.

Products 59

Products Revenue Case Study Content 59

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155

Education Mooc Course Revenue 155

Reid All About it

NOVEMBER 29, 2019

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. AMS requirements. My immersion blender has earned its keep.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. More info/register. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Leading Learning

DECEMBER 9, 2021

Plus, offering members learning opportunities can help boost your association’s revenue. Of course, before you can grow your learning business, you’ll need to get buy-in from your board to obtain the necessary resources. Here’s what we’ll cover: Express market demand for education opportunities. Research similar associations.

Price 90

Price Indiana Course Cost 90

Blue Sky eLearn

JULY 17, 2017

A meaningful evaluation strategy is much more than crafting a course evaluation template in your LMS or running a report. More revenue. Sample measures: Revenue: sales, units, refunds, profit/loss, market share, buying cycles. Are you interested in reaching particular segments of your target market?

Sample 163

Sample Course LMS Revenue 163

Reid All About it

DECEMBER 3, 2021

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. But before all of that, win their trust by offering them insightful and engaging content at no cost. Also, include a link (or links) to other related content and courses.

Learning Management System 214

Learning Management System Content Course Discount 214