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Could Your Association Thrive in a Remote-First Culture?

Associations Now

In an age when centralization is running into a cost-of-living wall for many industries, embracing a remote-first culture could expand both your pool of talent and your base of operations. But what if this desire for a central location, both in terms of office and locale, comes at the cost of innovation?

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The Hidden Costs of Inefficiency

Associations Now

When you’re losing a nickel here or a dime there, it doesn’t seem like a lot … until you do the math and realize it’s costing you a pretty penny. Just ask New York City’s Metropolitan Transportation Authority (MTA). a $1 fee goes to the MTA on new card charges. At a cost of $2.50

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Study: Why Business Travel Costs Vary Significantly by City

Associations Now

Event planners and business travelers alike should be aware of the additional costs that come with launching an event in a coastal city, a new study finds. A big city or coastal locale might seem like the best way to draw in attendees, but a new report shows that those locations often come with a big additional cost.

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Mixed Support for New York City’s New Sodium Warning

Associations Now

When New York City became the first place in the country to require chain restaurants to post a warning next to high-sodium items, a number of associations came out both for and against the new rule. On December 1, New York City became the first city in the U.S.

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How to Hire The Ideal Freelancer

Association Success

The thought can even seem too good to be true: low cost, talented individuals that need little management or guidance to do stellar work for your association. Note: If your office is in an expensive area like DC or New York City, it may be wise to look elsewhere for a freelancer. Where do you find these rockstars?

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

For example, when the pandemic hit in 2020, it became difficult to get into third-party news sites unless you wanted to talk about COVID-19. For example, we are all in sales. Using the earlier example of “digital marketing”, add a word in front of the search term that implies a question.

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Can You Better Serve Your Tradeshow Market?

Associations Now

Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. But given a number of factors, including costs and staffing, associations can’t create new tradeshows for every audience.