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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 259
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.

Revenue 296
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Essential Medical Association Software That Grows Your Organization

MemberClicks

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

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Association Brain Food Weekly: 3.4.22

Reid All About it

Sounds like a practical approach to session and course design, doesn’t it? Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Host: American Marketing Association. Association Creative Marketing Masterclass. Career wellness. Many professionals (maybe you!) Wed 3/9 at 1 p.m.

Class 195
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Association Brain Food Weekly: 5.14.21

Reid All About it

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Horacio Gavilan, Executive Director, Hispanic Marketing Council.

St. Louis 341
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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

If you’re automating your email marketing communications, you’re using AI. surveys measuring what people say they want), but what we’re starting to see is that what people actually do is very different from what they say they’re going to do. And of course, people resist change. And loathe buzz words.

Tips 156
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Association Brain Food Weekly: 7.9.21

Reid All About it

Of course, but canned do just fine in a pinch. Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience.