Course Recruiting Recruitment White Paper 
Membership Marketing
JUNE 5, 2012
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.
Reid All About it
DECEMBER 10, 2021
Inspired by McKinsey & Company’s research, WBT Systems shares five lessons from online education pioneers that will help associations improve their online courses. The fifth lesson might seem out of place but it could be what differentiates your courses from the competition. . Student membership. Digital transformation.
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Mariner Management
JUNE 8, 2021
To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. Read more about what ACG’s self-assessment tool looks like here.
Aaron Wolowiec
JULY 18, 2012
You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.
Membership Marketing
JANUARY 27, 2010
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. One man’s guess on the proper course was as likely to be as good as another’s. White Paper.
.orgCommunity
FEBRUARY 25, 2019
Do you need to: Recruit new members to broaden your base. Of course, you want to do it all. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. But it’s important to be specific. What are your current revenue and sales priorities?
Leading Learning
JULY 12, 2021
The transformation of learning is, of course, very often a part of larger digital transformation efforts, and research by our colleagues Maddie Grant and Elizabeth Engel highlights just how important culture is to digital transformation. Recruit your team. We have you covered: Assess where you are now. Improve your culture management.
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