Membership Marketing
JUNE 5, 2012
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.
Aaron Wolowiec
JULY 18, 2012
You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.
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Leading Learning
JULY 12, 2021
The transformation of learning is, of course, very often a part of larger digital transformation efforts, and research by our colleagues Maddie Grant and Elizabeth Engel highlights just how important culture is to digital transformation. Recruit your team. We have you covered: Assess where you are now. Improve your culture management.
.orgCommunity
JULY 18, 2019
If the sponsoring company produces high-quality information, such as white papers or research reports, you could include this branded content as part of a course curriculum. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.
Membership Marketing
JANUARY 27, 2010
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. One man’s guess on the proper course was as likely to be as good as another’s. White Paper.
Associations Now
JUNE 1, 2016
If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg. Of course, this is a feature, not a bug. Rigsbee has long urged associations to put dollar values on their benefits.
Reid All About it
DECEMBER 2, 2022
Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Brain drain pains.
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