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4 types of ungated content to create to engage your audience

Association Success

Invest in a valuable white paper. If you want to earn media coverage and position your association as a thought leader, white papers are the way to go. Many organizations offer a white paper in exchange for an email address. Of course, these are just a few types of ungated content your association can offer.

Content 148
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Upping My Online Education Game: The Culture Campus

Jamie Notter

Providing those skills and knowledge, of course, is a big part of what I do, and since the in-person events are obviously being put off for who-knows-how-long, we just completely revamped our online training website, the Culture Campus , to help you keep up with the pace of change. Individuals can sign up for either course for only $97.

Education 140
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Members and Associations: Who Supports Who?

Elevating Engagement

If the consumer (of content) wants more detail, they can always dive into the follow-up resources you provide, like your courses, white papers, and longer articles. One of my clients talks about snackable content: light, fast, fun, and helpful content like video, text, polls, and visuals that help members in minutes.

Content 77
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. Ask them to sign up for a new learning course? Most associations have a strategic objective that can position them as the go-to resource for people in their profession.

Strategy 169
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Education Is Not Enough

Eric Lanke

I just finished reading the latest white paper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." The white paper is a good read, with real practical advice. But we can't stop there.

Education 124
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Upping My Online Education Game: The Culture Campus

Jamie Notter

Providing those skills and knowledge, of course, is a big part of what I do, and since the in-person events are obviously being put off for who-knows-how-long, we just completely revamped our online training website, the Culture Campus , to help you keep up with the pace of change. Individuals can sign up for either course for only $97.

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What Should We Do to Get Ready for Blockchain?

Spark Consulting

Of course, I’m going to say: download the whitepaper , read it, assign your board to read it, make it an agenda item at your next board meeting, assign senior staff to read it, and make it an agenda item at your next senior staff meeting. You can’t wait until then to start your educational process. Where do you start?