article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Strategy 169
article thumbnail

What Should We Do to Get Ready for Blockchain?

Spark Consulting

Of course, I’m going to say: download the whitepaper , read it, assign your board to read it, make it an agenda item at your next board meeting, assign senior staff to read it, and make it an agenda item at your next senior staff meeting. You can’t wait until then to start your educational process. Where do you start?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 4.19.24

Reid All About it

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. Education + mentoring. Decline of trust.

article thumbnail

How to use your learning management system (LMS) to generate non-dues revenue

Freestone

Your ability to drive revenue from your learning program depends largely on your ability to create great courses. This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Previous courses taken and the topics of interest.

article thumbnail

Creating an Event Communication Plan

MemberClicks

These might include email, social media, event apps, websites, press releases, and signage. They’re already registered of course, but definitely consider it, if the messaging will give them more reason to be excited! Of course, you’ll want to thank your attendees for spending their time (and, probably, money) with you!

article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. For example, if you see someone attended a seminar, you can suggest an online course because you observed that other people who attended that seminar purchased this course. Let’s start by identifying the best channels and tools to maximize your campaigns.

Marketing 169
article thumbnail

Association Brain Food Weekly: 12.10.21

Reid All About it

Inspired by McKinsey & Company’s research, WBT Systems shares five lessons from online education pioneers that will help associations improve their online courses. The fifth lesson might seem out of place but it could be what differentiates your courses from the competition. . Essential Social Media Strategies.

Chicago 195