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3 Marketing Lessons From the Newspaper Industry

Associations Now

In a time when the industry as a whole is struggling, newspapers have been getting creative with their marketing approaches. The nature of all industries is that they’ll have ups and downs, high points and low. But rather than flailing, the industry has taken to coming up with clever marketing approaches.

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2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record

AssociationChat

The conference garnered 14,108 association professionals, consultants, and industry partners registered for the meeting taking place August 10-12, 2020, with 71 percent of those being first-time attendees. Visit Dallas. There were some concerns raised about the closed-captioning on the pre-recorded sessions. What happens next?

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Thursday Buzz: One Way to Respond When Celebrities Criticize

Associations Now

When one association professional heard a celebrity denigrate her industry, she decided to confront him one-on-one. Also: Check out the “Global Meetings Industry Day Anthem.” On Thursday, April 6, the event industry will celebrate the second annual Global Meetings Industry Day (GMID). Celebrate with Music.

Dallas 75
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Texas’ High-Tech Sector Is Open For Business — Let’s Keep It That Way

InternetAssociation

Texas is well known for many things — BBQ, Buc-ee’s, and a burgeoning tech industry. Our state is home to more than 17,600 technology firms that employ nearly 204,000 workers , and last year the Austin-Round Rock metro area and Dallas claimed the top two spots as the strongest hubs for tech jobs in the country.

Texas 52
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Membership 101: Effective Renewal Cycles

Spark Consulting

If, as a trade association, your retention rate has historically been 93%, “achieving” the industry standard would be cause for concern – why did your retention rate drop off 5%? Tell your members it’s renewal season and ask them to help spread the word on social media. Maybe not that much.

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Committed to community: CAI ready to respond to challenges and opportunities

Ungrated

We asked leaders in the industry to share their perspective. A BAD RAP Negative portrayals in movies, on TV shows, and in commercials—as well as hyped “horror” stories on social media—can contribute undeservedly to community associations’ bad reputation. What challenges and opportunities await CAI over the next few years?

Dallas 70
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Instructional Design: The New Normal

Aaron Wolowiec

I fled this week from the blustery temperatures of Grand Rapids, MI to a warmer climate in Dallas, TX. Nevertheless, I found myself on a direct flight to Dallas six-and-a-half hours later. If you follow me on social media , you know just how much I’m digging the magic of the holiday season this year.

Michigan 100