Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Location: Washington DC. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Reid All About it

MAY 26, 2023

Host: PCMA Speakers: Nick Borelli, Marketing Director, Zenus Matthias Clock, Marketing Director, RX Anh Nguyen, Founder, Spark Event Management Jen Santos, Founder & CEO, Smart Event Academy Howard Givner (moderator), SVP Knowledge & Innovation, PCMA | Founder, Event Leadership Institute Fri 6/2 at 1 p.m.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

APRIL 19, 2019

MemberSuite shares 17 tips for making first-time attendees feel so welcome and comfortable that they’ll return for your next event. Some quick hits before we get to next week’s free webinars: 14 event planning blogs you should follow—they mention this one because of Association Brain Food Weekly. Location: Washington DC.

DC 170

DC Washington Chicago LMS 170

Reid All About it

APRIL 5, 2019

The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Locations: online and Washington DC. Maneesha Manges, HighRoad Solution ).

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

FEBRUARY 17, 2017

Top Trends in Experiential Marketing for 2017. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor. Simple Ways to Use Technology to Improve Your Event. Washington DC).

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Top Trends in Experiential Marketing for 2017. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor. Simple Ways to Use Technology to Improve Your Event. Washington DC).

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Location: Washington DC and online.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. And, if I’m missing a webinar or learning event, please add it to the Comments section. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC.

Chicago 166

Chicago Minnesota DC Process 166

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Area Association Networking Celebration (Washington DC). Location: Washington DC. – After Appagedon: Your Event App and 2018. Host: American Marketing Association. Host: American Marketing Association.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. More info/register. 1 CAE credit. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics. Washington DC).

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Host: American Marketing Association.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

MARCH 24, 2017

I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. Presenters: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

North Carolina 150

North Carolina Technology Marketing Strategy 150

Reid All About it

MAY 11, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Host: American Marketing Association. GDPR: Is Your Event Ready?

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. Location: Washington DC.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? It works on the pay-it-forward model: when you submit a review of an event app, you can see all the reviews on the site. Focusing on Resource Planning.

DC 39

DC Washington Review Resources 39

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

MARCH 16, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. Own Post-Event Planning! How to Hit the Ground Running After Your Event. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing.

eBook 46

eBook Social Media DC Content 46

Expo Logic

MAY 29, 2020

This annual day honoring the exhibition industry was started by the International Association for Exhibitions and Events (IAEE) and usually an in-person event is held in Washington DC to bring together event professionals. Kate Dodd Vice President, Marketing Kate has a passion for marketing and events.

Communications 36

Communications Industry Video DC 36

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

SEPTEMBER 7, 2018

Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. – Brilliant Marketing Advice for Any Association Budget (Association Chat). Guest: Hailey Friedman, Head of Marketing at Improvado.io Digital for Events (part 3).

DC 30

DC Washington Chicago Tools 30

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: American Marketing Association Speaker: Emily Dick, Demand Generation Director, Cvent Wed 11/8 at 2 p.m.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

NOVEMBER 11, 2016

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. Brandt Krueger, educator, speaker and consultant specializing in the field of event technology. Host: ON24.

Handbook 237

Handbook Washington eBook DC 237