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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Location: Washington DC and online.

LMS 221

LMS Software Revenue Cost 221

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. Scotch Tasting Happy Hour (Washington DC). The deadline is February 2. 1 CMP credit.

LMS 174

LMS Price Revenue Technology 174

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. Tue 2/9 at 12 p.m. –

San Diego 370

San Diego Price Strategy Education 370

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DECEMBER 8, 2017

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”. . Partnership Professionals Network Lunch (Washington DC).

DC 150

DC Washington Review System 150

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. See examples of how this technology is revolutionizing the creation and editing of audio, writing compelling marketing copy, transcribing and summarizing meetings, and providing AI-generated feedback to learners.

Technology 195

Technology Education Arkansas Leadership 195

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MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC). Location: Washington DC.

Arlington 170

Arlington DC Washington LMS 170

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APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Presenter: Tyler Gates, President of the VR/AR Association, DC Chapter and Managing Principal at Brightline Interactive. Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

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OCTOBER 27, 2017

Next Generation LMS: Apps, Authoring and Curation. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. LMS Monetization Strategies: Creative Ways to Ensure ROI. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services.

LMS 150

LMS millennials Blended Learning System 150

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

LMS 150

LMS Software Arlington Cost 150

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MAY 12, 2017

– Buying an LMS Today to Meet the Learning Needs of Tomorrow. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. – 5 Tips for Sponsorship Packages and Pricing Optimization. – 5 Tips for Sponsorship Packages and Pricing Optimization.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

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OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Host: Marketing General Inc.

Indiana 221

Indiana Review Education Conference 221

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FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Associations Catalyzing Entrepreneurship – online and Washington DC). Tue 2/19 at 2 p.m.

Social Media 170

Social Media DC System Technology 170

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

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AUGUST 14, 2020

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Let sponsors host discussion rooms—an AMS partner hosts a room on membership topics, an LMS partner hosts one on professional development topics, etc. Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems.

Montana 370

Montana Conference Education Tips 370

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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JULY 20, 2018

Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.

LMS 30

LMS DC Washington Chicago 30

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AUGUST 9, 2019

Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Partnership Professionals Network Idea Exchange (Washington DC).

Columbus 39

Columbus North Carolina LMS millennials 39

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Alexandria VA. Lunch provided.

eBook 46

eBook Social Media DC Content 46

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SEPTEMBER 7, 2018

WBT Systems provides advice for LMS training during and after implementation. Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. – Brilliant Marketing Advice for Any Association Budget (Association Chat).

DC 30

DC Washington Chicago Tools 30

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. We rounded out 2022 with a small meet-up in DC and want to keep the momentum going with a networking meet-up in Reston, VA. I know how frustrating it is when your association is only connected with a small percentage of employees at member companies.

Learning Management System 41

Learning Management System Education Committee System 41

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AUGUST 31, 2018

In the latest post in their series about the different people involved in an LMS implementation on the vendor side, WBT Systems explains what their developers and quality assurance testers are doing behind the scenes to ensure an LMS meets the client association’s requirements and expectations. More info/register. Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37

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MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

Revenue Technology Video LMS 39

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APRIL 20, 2018

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Chapter Roundtable in Washington DC. Location: Washington DC. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day.

Social Media 37

Social Media Chicago Tools Washington 37

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APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season.

North Carolina 44

North Carolina Montana Revenue Content 44

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JUNE 22, 2018

WBT Systems explains how to develop really good LMS requirements. Building a Culture of Entrepreneurship (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference). Billhighway shares several good ways to help chapters come up with event program ideas and source good speakers. Tue 6/26 at 3 p.m.

System 30

System Charlotte Education Member Engagement 30